GROWING GOOD SHOES
DESIGN & BRAND CREATIVE
Sole Garden Creative is a design consultancy whose mission is to grow innovative footwear collections and creative content for emerging and established brands. Working closely with brands to create product that will add value, a clear handwriting and aesthetic in line with the brand vision. Offering a hands on approach to range building, sourcing, factory liaison, trend/colour analysis, and market research as well as guidance on creative brand image and art direction.
SKILLS
Growing good shoes
RANGE BUILDING
& DESIGN
TREND ANALYSIS
BRAND IMAGE
ART DIRECTION
ABOUT VICTORIA HADDON
Since the creation of Sole Garden Creative in 2017 Victoria has been collaborating with Shoe the Bear, a Danish footwear brand, as consultant Head of Design across Mens and Womens. Previous to this Victoria was Creative Director at Hudson, from 1994 onwards, growing the brand organically to become a pioneer in innovative Mens and Women’s footwear. In her time at Hudson she was integral to the growth of the brand working on all aspects of the business building a team of highly motivated creatives across design and marketing. Victoria also worked closely with photographers and design studios to create the brand image, art directing campaign shoots, lookbooks, branding, packaging and designing the London showrooms.