FOOTWEAR DESIGN CONSULTANCY
Sole Garden Creative is a design consultancy whose mission is to grow innovative premium footwear for emerging and established brands. Working closely with brands to create product that will add value, a clear handwriting and aesthetic in line with the brand vision. Offering a hands on approach to range building, sourcing, factory liaison, trend/colour analysis, and market research as well as guidance on creative brand image and art direction.
SKILLS
Growing good shoes
RANGE BUILDING
& DESIGN
TREND ANALYSIS
BRAND IMAGE
ART DIRECTION
ABOUT VICTORIA HADDON
Creative Director at Hudson for over 20 years growing the brand organically to become a pioneer in innovative contemporary Mens and Women’s footwear. In her time at Hudson she was integral to the growth of the brand working on all aspects of the business building a team of highly motivated creatives across design and marketing. Hudson were at the forefront of original and experimental shoemaking perfecting the art of washed and dip dye techniques becoming known as a brand to challenge convention and push boundaries. Victoria also worked closely with photographers and design studios to create the brand image, art directing campaign shoots, lookbooks, branding, packaging and designing the London showrooms.